A Love Story : Covid19 and Micro Mobility

The pandemic had a significant impact on micro mobility, just as the industry was dramatically increasing. McKinsey predicted in 2019 that the micromobility industry would be worth $300 billion to $500 billion by 2030, and the future looked promising, yet the sudden effects of COVID-19, the multibillion-dollar micro mobility businesses have been severely disrupted.


Due to the COVID-19 lockdowns, the level of passenger-kilometers traveled fell between 50% and 60% globally, causing the use of micro mobility solutions to fall dramatically. Micro mobility providers not only seeing far less demand, but they are also dealing with the increased contamination risks that come with using shared assets. On the other side of the ocean micro mobility may provide individuals with a form of transportation that offers a decreased risk of infection. They don't have to share huge public transportation with potentially infectious strangers. When compared to other shared means of transportation, micro mobility is regarded to be less dangerous. The preference for micro mobility over public transportation has increased due to a greater concern of personal hygiene and safety.


Image via NACTO


In May 2020, Mckinsey performed a worldwide consumer survey to evaluate whether and when micromobility will resume its previous levels of popularity. More than 7,000 respondents took part in the survey, which was conducted in seven different countries: China, France, Germany, Italy, Japan, the United Kingdom, and the United States. The goal was to look at consumer mobility habits and expectations before, during, and after the crisis, as well as thereafter.

Image via McKinsey & Company

According to the results of the survey, the usage of micro mobility may be on the rise. If we compare this to pre-crisis levels, the number of respondents who are ready to utilize micro mobility means of transportation on a regular basis in the next normal will increase by 9 percent for private micro mobility and by 12 percent for shared micro mobility. It is expected that the number of passenger-kilometers traveled by private and shared micro mobility solutions would fully recover from their pre-crisis levels, with no notable decline. According to the results of customer studies, the most common source of frustration for frequent users of shared micro mobility was the time it took to get to their destination. It is now the threat of infection that is present. It will be necessary for micro mobility providers to address the public's pandemic-driven worry about sanitation in order to increase the number of riders. One method of doing this is to ensure that they are disinfected between riders. Some E-bike firms teamed up with health care providers to cover bike grips and brake levers with a self-cleaning material to limit COVID-19 virus transmission. Local governments might also pass new laws requiring providers to employ these sanitary measures.


Micro mobility will survive and prosper. Indeed, projections for 2030 show a 5-10% increase in passenger-kilometers compared to the base scenario. During lockdowns, customers may become more conscious of the advantages of sustainable and noise-reducing mobility choices. Micro mobility may therefore become a prominent alternative for eco-conscious passengers. Increased use of micro mobility devices and active transportation may prove to be a big advantage in the future transportation environment.



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